Published on Business Wire on January 13, 2025.

TORONTO–(BUSINESS WIRE)–Baskin-Robbins Canada delivered today a cheque for $30,000 to BGC Canada (formerly Boys and Girls Clubs of Canada), which it raised through its their 2024 Pink Spoon fundraiser. Held throughout the month of September, the campaign featured $1 from the sale of every Baskin-Robbins’ new Non-Dairy Real Fruit Smoothies, available in two flavours, fresh mango or strawberry, which was directed to BGC Canada.

“Our partnership with BGC Canada has grown over the years, and we couldn’t be happier to support such a good cause,” said Natalie Joseph, spokesperson for Baskin-Robbins in Canada. “The success we’ve enjoyed with our annual fundraisers would not be possible without the generosity of our Canadian guests. Together, as champions of BGC Canada, we’ve made a real impact on the lives of young people across Canada.”

The fundraiser is part of an ongoing partnership between Baskin-Robbins and BGC Canada that includes scholarships, in-kind gifts and cause promotion. Collectively, these efforts contribute to BGC’s critical programs that empower youth to succeed and build brighter futures.

“We’re very grateful to Baskin-Robbins and its guests for their commitment to our work,” said Brooke Duval, Senior Director, Partnerships & Philanthropy at BGC Canada. “The funds raised will allow us to enhance our programs and support more youth across the country. We look forward to continuing our partnership with Baskin-Robbins and working together to build stronger communities.”

Since its inception, the Pink Spoon program has raised more than $165,000 for BGC Canada. The program’s vision is a world where children can enjoy the sweetness of childhood.

Baskin-Robbins

Baskin-Robbins, founded in the United States in 1945, is the world’s largest chain of ice cream specialty shops, with more than 7,700 retail shops in 33 global markets. Celebrating 52 years in Canada, Baskin-Robbins operates 115 locations in Ontario, Quebec, Manitoba and British Columbia. Baskin-Robbins is part of the Inspire Brands family of restaurants. For more information, visit BaskinRobbins.ca and InspireBrands.com.

About BGC Canada

For 125 years, BGC Canada (formerly Boys & Girls Clubs of Canada) has been creating opportunities for millions of Canadian kids and teens. As Canada’s largest child and youth serving charitable and community services organization, our Clubs open their doors to young people of all ages and their families at over 600 locations nationwide. During out-of-school hours in small and large cities, and rural and Indigenous communities, our trained staff and volunteers provide programs and services that help young people realize positive outcomes in self-expression, academics, healthy living, physical activity, job readiness, mental wellness, social development, leadership, and more. Opportunity changes everything. Learn more at bgccan.com and follow us on social media @BGCCAN.

Contacts

For more information:

Julie Krupa
514-264-3851
Julie@torchiacom.com

Mary Moniz
647-278-0152
Mary@torchiacom.com

Left: BGC West Scarborough ‘Ambassadors’ take time out of their busy day to thank Baskin-Robbins for its support of BGC Canada.

Right: 2024 Youth of The Year Finalists Enjoy Baskin-Robbins Ice Cream.

As part of its Pink Spoon Community Program, Baskin-Robbins will donate $1 from every smoothie sold in September to BGC Canada.

Toronto, September 3, 2024 – Baskin-Robbins aims to make the back-to-school season smoother for guests and Canadian youth this year. Throughout the month of September, the ice cream and frozen treat specialist offers a special promotion on its new Non-Dairy Real Fruit Smoothies – allocating $1 per Smoothie sold to BGC Canada (formerly Boys and Girls Clubs of Canada) in support of Canadian youth of all ages, and backgrounds.

“A refreshing smoothie is a treat any time of the year,” says Natalie Joseph, spokesperson for Baskin-Robbins Canada. “But this is particularly true this September. As we all adjust to a new school year, it’s nice to start things off with a treat for our heroic children, while helping to fund BGC programs that are accessible to all children.”

Baskin-Robbins hopes to raise $30, 000 through the month-long campaign. Since 2017, Baskin Robbins has raised more than $130,000 in funds and in-kind value for BGC through programs such as this one.

“From successful fundraising campaigns to generous in-kind donations, Baskin-Robbins Canada continues to show its commitment to BGC Clubs and the families and communities we serve across the country,” says Brooke Duval, Senior Director, Partnerships & Philanthropy at BGC Canada “Nothing goes together better than kids and frozen treats and we are thrilled at this sweet opportunity from Baskin-Robbins.”

Available at all 116 Baskin-Robbins locations, Non-Dairy Real Fruit Smoothies are available in two flavours Strawberry and Mango. They are also available through delivery using major delivery apps.

Earlier this month, Baskin-Robbins and BGC Canada announced the results of their first joint scholarship program, awarding four Canadian students $4,000 each to support post-secondary education.

Throughout the month of September, Baskin-Robbins will donate $1 from every Non-Dairy Smoothie sold to support the work of BGC Canada with Canadian youth.

For more information on Baskin-Robbins Canada, visit baskinrobbins.ca or follow the company on Facebook, Twitter, Instagram, and Pinterest.

About Baskin-Robbins Canada

Baskin-Robbins was founded in 1945 by two ice cream enthusiasts who shared a dream to create an innovative ice cream shop that would be a neighbourhood gathering place for families. Celebrating 52 years in Canada this fall, Baskin-Robbins operates 116 locations in Ontario, Quebec, Manitoba, and British Columbia. Each year, more than 300 million people around the world visit Baskin-Robbins to enjoy some of the close to 1,400 flavours available in the brand’s ice cream library, as well as its assortment of frozen treats including frozen beverages, Ultimate Take Home Sundaes, Polar Pizza® ice cream treats and cakes. For more information on Baskin-Robbins Canada or any of its locations, visit baskinrobbins.ca.

About BGC Canada

For 125 years, BGC Canada (formerly Boys & Girls Clubs of Canada) has been creating opportunities for millions of Canadian kids and teens. As Canada’s largest child and youth serving charitable and community services organization, our Clubs open their doors to young people of all ages and their families at over 600 locations nationwide. During out-of-school hours in small and large cities, and rural and Indigenous communities, our trained staff and volunteers provide programs and services that help young people realize positive outcomes in self-expression, academics, healthy living, physical activity, job readiness, mental wellness, social development, leadership, and more. Opportunity changes everything. Learn more at bgccan.com and follow us on social media @BGCCAN.

For more information:

Mary Moniz
Torchia Communications
Cell: 647-278-0152
mary@torchiacom.com

Portion from of every Creature Creation sold September through October, to help support tomorrow’s leaders.

TORONTO, Aug. 31, 2020 /CNW/ – For the second time in three years, Baskin-Robbins Canada harnesses the heroism of Canadian school children to inspire its September fundraising and marketing efforts. With millions of children and youth expected to return to elementary and high schools or home studies, the ice cream brand launches, September 1, a two-month campaign to encourage customers to embrace  their new school routines with Creature Creations, its newly-launched line of ice cream treats. Thirty-one cents from the purchase of any Creature Creations item at Baskin-Robbins, September 1 through to October 31, will go to support the work of Boys and Girls Clubs in communities across Canada.

“Children are going through a lot these days,” says Natalie Joseph, representative for Baskin-Robbins Canada. “We are truly honoured to be there for them and their families and are ready to cheer them up with something everyone can get behind. Baskin-Robbins Creature Creations are the perfect way for families to enjoy an ice cream treat that will spark the imagination and provide a sense of wonder. We’re incredibly excited to be partnering with Boys and Girls Club of Canada to extend that feeling to kids across the country.”

This past July, Baskin-Robbins launched Creature Creations, a lineup of three creature-themed whimsical characters that elevates the traditional scoop to a new level of imagination. These Instagram-ready creatures can feature either a white chocolate monster’s eyeball, unicorn horn or mermaid fin to adorn the top of any flavour combination, placed inside a distinctive cup featuring the face of a mermaid, unicorn or Halloween monster.

To date, Baskin-Robbins Canada has donated more than $50,000 to Boys and Girls Clubs of Canada and is hoping to raise the bar on its contribution this year with a goal to raise an additional $15,000.

“For the past three years, we’ve aligned our summer or fall marketing efforts with the work of Boys and Girls Clubs of Canada, and it’s been truly amazing,” says Joseph. “With the help of our fellow Canadian customers, we’re able to bring a smile to our children, through ice cream, while supporting other children throughout our communities. We’re elated to be able to do this and encourage our customers to continue to be as generous as they can as we strive to increase our funds in this more challenging year.”

Baskin-Robbins will place collection boxes in-store to encourage donations.

“From successful fundraising campaigns to generous in-kind donations, Baskin Robbins Canada continues to show its commitment to Boys and Girls Clubs and the families and communities we serve across the country,” says Owen Charters, President & CEO, Boys and Girls Clubs of Canada. “We are thrilled to be their charity of choice and look forward to growing this partnership—the future is bright!”

With the help of more than 16,000 volunteers, 6,800 staff and caring corporate partners, Boys and Girls Clubs of Canada serves more than 200,000 kids each year in 775 communities across the country. Clubs provide programs in career development, cooking, lifestyle, leadership and learning. They provide a safe space for youth to learn and grow to become responsible, and compassionate citizens. 69 per cent of alumni of the organization say a Club saved their life. For more information, or to donate, visit bgccan.com.

To participate in the fundraiser, visit your local Baskin-Robbins shop or browse online at baskinrobbins.ca.

For more information about Baskin-Robbins Canada and its variety of ice cream flavours and frozen desserts, please visit baskinrobbins.ca, follow the brand on Facebook, Twitter, Instagram, and Pinterest or visit any of Baskin-Robbins’s 104 shops across the country.

About Baskin-Robbins Canada

Baskin-Robbins was founded in 1945 by two ice cream enthusiasts who shared a dream to create an innovative ice cream store that would be a neighbourhood gathering place for families. Today, Baskin-Robbins Canada operates 104 locations in Ontario, Quebec, Manitoba and British Columbia. More than 300 million people around the world visit Baskin-Robbins each year to sample from the more than 1,300 flavour creations available in its ice cream library, as well as enjoy its full array of frozen treats including ice cream cakes.

Media contact and information

Samiha Fariha
Torchia Communications
416-341-9929 ext. 239
samiha@torchiacom.com

Tia Giannone
Torchia Communications
514-288-8290 ext. 233
tia@torchiacom.com