12th Annual Event in Support of BGC Canada Now Includes XSCAPE Arcade Gaming

TORONTO, ON, August 29, 2024 (TSX:CGX) – Mark your calendars: Cineplex Community Day returns on Saturday, September 14! The 12th annual charitable event is back with Cineplex, The Rec Room, and Playdium offering a morning of free movies and gaming with discounted concessions. New this year, XSCAPE arcade gaming, located within select theatres, will be free for guests to enjoy before their movie. Cineplex is once again donating funds raised from the day to BGC Canada (formerly Boys and Girls Clubs of Canada), to support the organization’s vital programs and services that empower Canada’s next generation.

“Last year’s Cineplex Community Day was an incredible success, and we are thrilled to carry on the tradition of offering movies and play that create memories and special moments for our guests and their families and friends nationwide,” said Ellis Jacob, President and CEO, Cineplex. “As the country’s top entertainment destination, we are proud the money raised makes a tangible difference in the lives of our nation’s youth and a true impact on communities across Canada.”

The Cause

BGC Canada, the country’s largest dedicated child and youth-serving organization, has been providing vital programs and services for 125 years. Their support creates opportunities and new experiences for young people to build positive relationships, overcome barriers, and develop confidence and life skills. Over the past several years, Cineplex has raised over $535,000 for BGC Canada’s 600+ Clubs nationwide giving youth access to critical programs like Skilled 4 Success, Creating Connections and Learn On. Cineplex Community Day brings together communities across the country for a day of accessible fun in support of an important cause.

Cineplex Theatres & XSCAPE

Participating Cineplex theatres across the country will offer a morning of free movies (9:00 a.m. – 11:00 a.m.) with select concessions available at the discounted price of $3.00 each in the morning. Thirty-minute non-redemption XSCAPE Play Cards will also be available at participating theatres for guests to enjoy before their movie (9:00 a.m. – 11:00 a.m.). In-theatre, $1.00 from every concession order and XSCAPE Play Card purchase from the entire day will support BGC Canada. On September 4, movie titles will be announced and beginning that day, tickets for reserved seats will be available online and at the theatre.

The Rec Room and Playdium

The Rec Room and Playdium will offer a morning of free non-redemption gaming (9:00 a.m. – 11:00 a.m.) with each guest receiving a one-hour game band upon entry. In addition, food and beverages will be available at the discounted price of $3.00 each in the morning. Select locations will also offer attractions including bowling, ping pong, pool and more. One dollar from every food and beverage order and game band purchase from the entire day will support BGC Canada.

For further details and information on Cineplex Community Day, visit Cineplex.com/Community. Follow Cineplex on Instagram (@cineplexmovies), on X (@cineplexmovies) and like it on Facebook (@Cineplex) to join the conversation. To learn more about BGC Canada, visit bgccan.com or follow their social media accounts via the @BGCCAN handle.

About Cineplex

Cineplex (TSX:CGX) is a top-tier Canadian brand that operates in the Film Entertainment and Content, Amusement and Leisure, and Media sectors. Cineplex offers a unique escape from the everyday to millions of guests through its circuit of 169 movie theatres and location-based entertainment venues. In addition to being Canada’s largest and most innovative film exhibitor, the company operates Canada’s favourite destination for ‘Eats & Entertainment’ (The Rec Room), complexes specially designed for teens and families (Playdium), and an entertainment concept that brings movies, amusement gaming, dining, and live performances together under one roof (Cineplex Junxion). It also operates successful businesses in digital commerce (CineplexStore.com), alternative programming (Cineplex Events), motion picture distribution (Cineplex Pictures), cinema media (Cineplex Media) and digital place-based media (Cineplex Digital Media). Providing even more value for its guests, Cineplex is a partner in Scene+, Canada’s largest entertainment and lifestyle loyalty program.

Proudly recognized as having one of the country’s Most Admired Corporate Cultures, Cineplex employs over 10,000 people in its offices and venues across Canada. To learn more, visit Cineplex.com.

About BGC Canada

For 125 years, BGC Canada has been creating opportunities for millions of Canadian kids and teens. As Canada’s largest child and youth serving charitable and community services organization, BGC Clubs open their doors to young people of all ages and their families at over 600 locations nationwide. During out-of-school hours in small and large cities, and rural and Indigenous communities, trained staff and volunteers help young people realize positive outcomes in academics, healthy living, physical activity, job readiness, mental wellness, social development, leadership, and more. Visit bgccan.com and follow on social media @BGCCAN.

For media Inquiries:

Cineplex
PressRoom@Cineplex.com

PRAXIS
Lindsay@praxispr.ca

Now in its 10^th Year, the Annual Event Invites Guests to Enjoy a Morning of Free Movies at their Local Cineplex in Support of BGC Canada

Click here for more information

TORONTO, ON, November 10, 2022 (TSX: CGX) – Canadian movie-lovers are invited to kick off the holiday season and visit their local Cineplex theatre to celebrate Community Day by enjoying a FREE movie and helping raise money for BGC Canada (formerly Boys & Girls Clubs of Canada) the morning of Saturday, November 19. Now in its 10th year, the beloved countrywide event welcomes guests of all ages for a morning of free family-friendly films, as well as discounted concession items. One dollar from every concession order of select items including popcorn, soft drinks and candy purchased during the event, and additionally throughout the day, will be donated to the national nonprofit.

“We are thrilled to welcome guests back for our annual Community Day event, an incredible way to kick off the holidays and the season of giving. We have a fantastic lineup of movies, a vast selection of candy and of course, our legendary popcorn,” said Ellis Jacob, President and CEO, Cineplex. “We believe in giving back to our local communities and we are so happy to be able to support BGC Canada and the important work they do to empower our future generations and provide the resources they need to succeed.”

This year’s Community Day line-up of free family-friendly favourites includes Paws of Fury: The Legend of Hank, Sonic the Hedgehog 2, The Lost City and The SpongeBob Movie: Sponge on the Run. As well, guests can enjoy popular concession items like popcorn, soft drinks, and select candy for just $2.50 each in the morning.

Participating Cineplex theatres across Canada will open their doors for Community Day at 9:00 a.m. (local time), with tickets available on a first-come, first-served basis. Showtimes will begin at 9:30 a.m. (local time) and locations will return to regular programming in the afternoon. Films will be screened in English and French, depending upon the market, and guests are encouraged to visit Cineplex.com/CommunityDay for a list of participating theatres, showtimes, and available languages.

BGC Canada is the country’s largest child and youth serving organization and provides vital programs and services to over 200,000 young people in nearly 800 communities from coast to coast. To learn more, visit bgccan.com or follow them on social media @BGCCAN.

Cineplex is appreciative of its numerous employees who volunteer their time each year, as well as Paramount Pictures, Hersheys and The Coca-Cola Company for providing products and services to help make Community Day 2022 a reality. To show your support for Community Day, please join Cineplex’s online conversation via Facebook (Facebook.com/Cineplex), Twitter (@CineplexMovies) and Instagram (@CineplexMovies).

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About Cineplex
Cineplex (TSX:CGX) is a top-tier Canadian brand that operates in the Film Entertainment and Content, Amusement and Leisure, and Media sectors. Cineplex offers a unique escape from the everyday to millions of guests through its circuit of over 170 movie theatres and location-based entertainment venues. In addition to being Canada’s largest and most innovative film exhibitor, the company operates Canada’s favourite destination for ‘Eats & Entertainment’ (The Rec Room) and complexes specially designed for teens and families (Playdium). It also operates successful businesses in digital commerce (CineplexStore.com), alternative programming (Cineplex Events), cinema media (Cineplex Media), digital place-based media (Cineplex Digital Media) and amusement solutions (Player One Amusement Group). Providing even more value for its guests, Cineplex is a joint venture partner in Scene+, Canada’s largest entertainment loyalty program.

Proudly recognized as having one of the country’s Most Admired Corporate Cultures, Cineplex employs over 10,000 people in its offices and venues across Canada and the United States. To learn more, visit Cineplex.com.

About BGC Canada
Community-based services. Positive relationships. Life-changing programs. As Canada’s largest child and youth-serving charitable organization, Clubs provide vital programs and services to over 200,000 young people nearly 800 communities across Canada. During critical out-of-school hours, our Clubs help young people discover who they are, what they can do, and how they can get there. Our trained staff and volunteers give them the tools to realize positive outcomes in self-expression, academics, healthy living, physical activity, mental health, leadership, and more. Since 1900, BGC Canada has opened doors to children, youth, and families in small and large cities, and rural and Indigenous communities. If a young person needs it, our Clubs provide it. Learn more at bgccan.com and follow us on social media @BGCCAN.

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Media Relations contact:

Judy Lung
Director, Communications, Cineplex
judy.lung@cineplex.com

Samantha Shecter
Manager, Communications, Cineplex
samantha.shecter@cineplex.com

Laila Jennifer Rashwan
Vice President, Publicity & Promotions, Touchwood PR
lailajennifer@touchwoodpr.com

The brand partnership, ‘SCENE Music’ will deliver exclusive music content to Canadians commencing with a live-streamed event in Toronto this summer

TORONTO, Aug. 17, 2020 – Today, SCENE, Canada’s #1 Entertainment Loyalty Program, announced its new partnership with music label, Universal Music Canada, to showcase top artists and emerging performers through interactive programming. Starting with a livestream music event on August 26, the new initiative will introduce and feature a variety of artists and offer SCENE members exclusive content, socially distanced fan experiences and live events.

The inaugural SCENE Music event will be livestreamed from The Rec Room Toronto on August 26, 8:00 PM ET for SCENE members across the country to join in. This will be The Rec Room Toronto’s first live event since closing its doors due to COVID-19 earlier this year, and marks the venue opening for safe music experiences in the coming months.

Headlining the event is JUNO Award-winning, Toronto-based rock band The Beaches, who have been making waves since their 2018 JUNO award win for Breakthrough Group of the Year. Along with performing at a number of North America’s biggest music festivals, including Osheaga, Festival d’été de Québec and Austin City Limits, and opening for the likes of The Rolling Stones, Foo Fighters and Alanis Morrissette, The Beaches headlined their own highly successful The Professional Tour earlier this year, which culminated in three sold-out shows at The Danforth Music Hall in Toronto. The Beaches will perform live at The Rec Room Toronto along with JUNO-nominated alternative pop group and Universal Music Canada band Valley, who have garnered over 60 million global streams and spent 2019 touring North America as support for Lennon Stella and The Band Camino on sold out tours. Additionally, singer-songwriter Soran from Montréal will grace the stage virtually with his blend of dance music, reggae, funk and soul.

The event will be in support of Boys and Girls Clubs of Canada, where over the last month nearly $210,000 in donations from SCENE will provide kids across the country with unforgettable experiences to enjoy with their friends and families. The impact of these donations will be celebrated in a livestreamed segment during the SCENE Music event. Fans can tune into the music event through SCENE.ca/music and get close to the action by participating in digital games and polls.

“We’re excited to partner with Universal Music Canada on this new endeavour,” said Matthew Seagrim, Managing Director, SCENE GP.” As Canada’s top entertainment loyalty program, SCENE is committed to bringing unique and exciting experiences to our members. This new partnership will help foster the discovery of new artists and ultimately bring people together again through intimate concerts and exclusive content.”

“We’re looking forward to this partnership with SCENE to bring some of our exciting Universal Music Canada artists into the homes of music lovers across Canada,” added Kristen Burke, EVP and General Manager of Universal Music Canada. “The Beaches, Valley and Soran all know how to put on a show and are the perfect artists to kick-off this new music program.”

Tune in on Wednesday, August 26 at 8:00 PM ET on SCENE.ca/music and dance along to hit songs and new singles, right from home! It is time to show that we’re better together, even if we’re apart. Members can use the hashtag #BetterTogether or visit SCENE’s social channels on Facebook (Facebook.com/SCENE), Twitter (@SCENECard) and Instagram (@SCENECard) to show how they are reconnecting with the people who matter most.

About SCENE
SCENE®, the entertainment rewards program launched by Scotiabank and Cineplex in 2007, has more than 10 million members across Canada. SCENE enables members to earn and redeem points for movies, movie downloads and rentals, as well as concessions. Members can also earn and redeem points for a night out at The Rec Room, Playdium and over 800 Recipe Unlimited Corporation (formerly Cara Operations Limited) restaurants across the country. Members can accelerate their earning power with the SCENE® ScotiaCard® debit card and SCENE® VISA card.

About Universal Music Canada
Universal Music Canada is Canada’s leading music company, engaged in recorded music, music publishing, merchandising, and audiovisual content. Home to the most comprehensive catalogue of recordings and songs across every musical genre, UMC is committed to artistry, innovation and entrepreneurship in broadening opportunities for our artists on both the domestic and world stages as well as creating new experiences for fans. Universal Music Canada is part of Universal Music Group, the world leader in music-based entertainment.

About Boys & Girls Clubs of Canada
Community-based services. Positive relationships. Life-changing programs. As Canada’s largest child- and youth-serving charitable organization, Boys and Girls Clubs provide vital programs and services to over 200,000 young people in 775 communities across Canada. During critical out-of-school hours, our Clubs help young people discover who they are, what they can do, and how they can get there. Our trained staff and volunteers give them the tools to realize positive outcomes in self-expression, academics, healthy living, physical activity, mental health, leadership, and more. Since 1900, Boys and Girls Clubs have opened their doors to children, youth, and families in small and large cities, and rural and Indigenous communities. If a young person needs it, our Clubs provide it. Learn more at bgccan.com and follow us on social media @BGCCAN.

About The Rec Room
The Rec Room is Canada’s premier ‘Eats & Entertainment’ destination that brings together incredible dining, amusement gaming, technology and live entertainment experiences all under one roof. Part of Cineplex, The Rec Room is a premier social destination and the ultimate gathering spot for corporate events, groups and parties. While each location is customized to the individual community, The Rec Room concept features multiple dining environments and a wide range of entertainment options including a large amusement games area featuring state-of-the-art simulation, feature attractions and redemption games as well as an auditorium-style space perfect for musical acts, bands and comedians. For more information, visit TheRecRoom.com or follow the action on social media through Facebook (@TheRecRoomTO), Twitter (@TheRecRoomCA) and Instagram (@TheRecRoomCA).

For interview requests, image requests or additional information, please contact: Cineplex Press Room, pressroom@cineplex.com