Toronto, August 19, 2024 – Baskin-Robbins, the world’s largest chain of ice cream specialty shops, expands its partnership with BGC Canada (formerly Boys & Girls Clubs of Canada) with the sponsorship of four scholarships helping eligible Canadian students invest in their post-secondary education. The recipients of the first round of scholarships, which are part of the ice cream brand’s Pink Spoon Community Program, are Chad from Toronto, Mahad from Ottawa, Jett from North Simcoe and Katie from Stettler, Alberta. Each student will receive $4,000 to help them on their path to academic success.

“A solid education is a critical element in life,” says Natalie Joseph, spokesperson for Baskin-Robbins in Canada. “We’ve been honoured and privileged to work with BGC Canada over the years and this expansion is a testament to our belief in their work and the importance of investing in young people. Congratulations to each of the recipients.”

The first four recipients receiving funds from Baskin-Robbins are affiliated with Clubs in both Ontario and Alberta.

Chad, a resident of Toronto and member at BGC Albion Club, is pursuing a computer systems technician diploma at Seneca College in the fall.

“When I found out I received the Baskin-Robbins Scholarship, I just thought how all my hard work and dedication…has culminated to this moment in time.”

From BGC Ottawa, Mahad is pursuing a Bachelor of Arts in Psychology at Carlton University.

“Growing up, the sciences have always been a passion of mine. I dreamed of discovering new possibilities within the world of science as a woman by breaking through societal standards and paving the way for other women to attain their educational goals. I am excited to pursue a career in the rigorous STEM field and this scholarship will allow me to succeed.”

Across Canada, students are getting ready to begin a new, more costly academic year. A recent study by Statista suggests that the cost of a post-secondary education has grown – an increase of *close to 3 percent in 2023 in tuition fees alone.

“The students have shared with us how excited, happy and relieved they are to receive this gift,” says Brooke Duval, Senior Director, Partnerships & Philanthropy at BGC Canada. “It is so rewarding to work with organizations like Baskin-Robbins on programs that truly make a difference.”

Through its Pink Spoon Community Program, Baskin-Robbins has been a partner of BGC Canada for the past seven years. The partnership includes an annual in-shop fundraiser and in-kind ice cream donations.

Recipients of the Baskin-Robbins Pink Spoon Scholarship program offered thanks via this video, English: https://vimeo.com/999212148/0b51d0f90d?share=copy

Baskin-Robbins is part of Inspire Brands, a global, multi-brand restaurant leader that has supported BGC Canada since 2017.

For more information on Baskin-Robbins Canada and its community programs and support we invite you to visit baskinrobbins.ca or follow the company on Facebook, X, TikTok and Instagram or view this partnership video here: https://vimeo.com/999209153/3e1fdf3c48?share=copy

Sources

* https://www.statista.com/statistics/542989/canadian-undergraduate-tuition-fees/#:~:text=The%20average%20annual%20undergraduate%20tuition,value%20in%20the%20observed%20period.

https://www.statcan.gc.ca/o1/en/plus/4489-crunching-numbers-postsecondary-students-academic-year

About Baskin-Robbins Canada

Baskin-Robbins was founded in 1945 by two ice cream enthusiasts who shared a dream to create an innovative ice cream shop that would be a neighbourhood gathering place for families. Celebrating 52 years in Canada earlier this year, Baskin-Robbins operates 115 locations in Ontario, Quebec, Manitoba, and British Columbia. Each year, more than 300 million people around the world visit Baskin-Robbins to enjoy some of the close to 1,400 flavours available in the brand’s ice cream library, as well as its assortment of frozen treats including frozen beverages, sundaes, Polar Pizza® ice cream treats and cakes. For more information on Baskin-Robbins Canada or any of its locations, visit baskinrobbins.ca.

About BGC Canada

For 125 years, BGC Canada (formerly Boys & Girls Clubs of Canada) has been creating opportunities for millions of Canadian kids and teens. As Canada’s largest child and youth serving charitable and community services organization, our Clubs open their doors to young people of all ages and their families at over 600 locations nationwide. During out-of-school hours in small and large cities, and rural and Indigenous communities, our trained staff and volunteers provide programs and services that help young people realize positive outcomes in self-expression, academics, healthy living, physical activity, job readiness, mental wellness, social development, leadership, and more. Opportunity changes everything. Learn more at bgccan.com and follow us on social media @BGCCAN.

For more information:  

Laurence Sauvé
Torchia Communications
laurence@torchiacom.com
514-984-4122

TORONTO, JANUARY 16, 2023 – Baskin-Robbins Canada remitted today a cheque of $30,000 to BGC Canada, a registered charity that has engaged and empowered millions of children and youth across Canada since 1900. The funds were raised through the brand’s Pink Spoon fundraiser campaign, which took place across all Baskin-Robbins locations in Canada October and November 2023. Baskin-Robbins allocated 15 per cent of proceeds from the sale of its newest line of desserts, The Ultimate Take Home Sundae, as well as through the sale of paper icons in the shape of ice cream cones.

“Young Canadians deserve a safe, supportive, and enriching environment where they can develop the skills and confidence they’ll need to flourish and grow in character,” said Rachael MacKenzie-Neill, Vice-President, Development & Public Affairs at BCG Canada. “We are grateful for the support of the Baskin-Robbins Canada team and its guests who enthusiastically contributed to the work that we do. Together, we’re making a positive impact on the lives of countless children and youth in our country.”

Baskin-Robbins Canada first partnered with BGC Canada in 2017. Together, in that time, the partnership has helped to raise more than $130, 000 in funds and in-kind value.

For more information about Baskin-Robbins Canada and its wide variety of ice cream flavours and frozen desserts, visit baskinrobbins.ca or follow the company on Facebook, X, TikTok and Instagram.

About Baskin-Robbins Canada 

Baskin-Robbins was founded in 1945 by two ice cream enthusiasts who shared a dream to create an innovative ice cream shop that would be a neighbourhood gathering place for families. Celebrating 52 years in Canada earlier this year, Baskin-Robbins operates 115 locations in Ontario, Quebec, Manitoba, and British Columbia. Each year, more than 300 million people around the world visit Baskin-Robbins to enjoy some of the close to 1,400 flavours available in the brand’s ice cream library, as well as its assortment of frozen treats including frozen beverages, sundaes, Polar Pizza® ice cream treats and cakes. For more information on Baskin-Robbins Canada or any of its locations, visit baskinrobbins.ca.

About BGC Canada

For 120+ years, BGC Canada has been creating opportunities for millions of Canadian kids and teens. As Canada’s largest child and youth serving charitable and community services organization, our Clubs open their doors to young people of all ages and their families at 635 locations nationwide. During out-of-school hours in small and large cities, and rural and Indigenous communities, our trained staff and volunteers provide programs and services that help young people realize positive outcomes in self-expression, academics, healthy living, physical activity, job readiness, mental wellness, social development, leadership, and more. Opportunity changes everything. Learn more at bgccan.com and follow us on social media @BGCCAN.

Media Contact

Laurence Sauvé
Torchia Communications
laurence@torchiacom.com
514-984-4122

Beyond financial support, Canadian youth benefit from scoops, smiles and clubs across Canada

TORONTO, November 2, 2022 – Baskin-Robbins Canada presented a cheque for $25,000 to BGC Canada today in support of the organization’s life-enhancing programs for Canadian youth. The funds were raised from August to October thanks to an annual, in-store fundraiser during the back-to-school season, that Baskin-Robbins Canada has been running for the past five years. To date, the program has helped to raise more than $100,000 for BGC Canada.

“Our work with BGC Canada is one of the highlights of the year,” says Natalie Joseph, representative for Baskin-Robbins Canada. “We are truly honoured to able to join forces with BGC Canada and our guests to support Canadian youth.”

“Ice cream and kids just belong together. We are proud to be celebrating five years of collaboration with Baskin-Robbins Canada.”, said Rachael MacKenzie-Neill, Vice President, Marketing & Development at BGC Canada. “Their support for youth makes a difference in communities across the country.”

For more information on Baskin-Robbins Canada, to order online or to inquire about numerous franchising opportunities, visit baskinrobbins.ca or follow the company on Facebook, Twitter, Instagram and Pinterest.

About Baskin-Robbins Canada

Baskin-Robbins was founded in 1945 by two ice cream enthusiasts who shared a dream to create an innovative ice cream shop that would be a neighborhood gathering place for families. Celebrating 51 years in Canada this fall, Baskin-Robbins operates 107 locations in Ontario, Quebec, Manitoba and British Columbia. Each year, more than 300 million people around the world visit Baskin-Robbins to enjoy some of the close to 1,400 flavours available in the brand’s ice cream library, as well as its assortment of frozen treats including frozen beverages, sundaes, Polar Pizza ice cream treats and ice cream cakes. For more information on Baskin-Robbins Canada or any of its locations, visit baskinrobbins.ca.

About BGC Canada

For 120+ years, BGC Canada has been creating opportunities for millions of Canadian kids and teens. As Canada’s largest child and youth serving charitable organization, our Clubs open their doors to young people and their families at 775 locations nationwide. During out-of-school hours in small and large cities, and rural and Indigenous communities, our trained staff and volunteers provide programs and services that help young people realize positive outcomes in self-expression, academics, healthy living, physical activity, job readiness, mental health, leadership, and more. Opportunity changes everything. Learn more at bgccan.com and follow us on social media @BGCCAN.

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Media contact and information

Tia Giannone
Torchia Communications
514-288-8290 ext. 233
tia@torchiacom.com